I assist the Content Director in organizing and managing the content calendar, while developing and executing both organic and sponsored content strategies across multiple social media platforms. I write and schedule social media posts, blogs, and captions that align with the editorial calendar and brand voice, and I film, edit, and post engaging video content (Reels, TikToks, Stories) to enhance follower engagement and brand visibility.
I analyze audience engagement metrics and adjust strategies to optimize reach, while directly interacting with followers by responding to DMs, comments, and reposting user-generated content. I collaborate with internal teams to create social media campaigns and content calendars and assist with internal communication, timelines, and tracking content approvals.